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Retail Site Intelligence

Open the right doors. Close the wrong ones.

Northgale unifies site selection, competitor data, and customer demographics on a single geospatial model — so you can predict store performance before you sign the lease.

Cannibalization−15–20%
Forecast Accuracy+12 pts
Time-to-Site↓ 4 weeks

Why retail expansion stalls

Gut-feel decisions

Real estate committees rely on intuition or outdated census data, leading to expensive mistakes.

Invisible competitors

Your models miss the new competitor opening across the street until it's too late.

The cannibalization trap

New locations steal revenue from existing high-performers instead of capturing net new growth.

Platform

One map. The whole market.

  • True trade area & catchment analysis
  • Competitor foot traffic monitoring
  • Demographic & psychographic overlays
  • Sales transfer (cannibalization) modeling
  • White space analysis for expansion

Northgale connects your POS data with human movement patterns and street-level demographics — giving you a crystal clear view of where your next best customer lives.

Built for the Real Estate Committee

Brick & Mortar

Site selection, lease renewals, and store closure analysis.

Service Retail

Dental, urgent care, and gyms. Find gaps in local service coverage.

QSR & Franchise

Territory mapping and franchisee sales protection zones.

Enterprise-grade by default

SOC 2 roadmap
SSO & RBAC
Audit trails
API-first architecture

Know where to invest. Know why.

Model your next decision before it becomes an expensive lesson.

How Northgale Works

Upload & Connect

Bring in your demand, delivery, or facility data — via file, API, or direct sync.

Model & Simulate

Run block-level cost, service, and scenario models that reflect your network reality.

Decide & Deploy

Export scenario outputs to finance, ops, and field teams to inform rollout.

Meet the Team

JK

Jordan Krause

Founder & CEO

Former retail analytics lead with experience in geospatial modeling and site selection for national brands.

RB

Ryleigh Blaha

Co-founder & CSO

Strategy and operations background with a focus on retail real estate and market expansion planning.

Frequently Asked Questions

Northgale integrates mobile location data, census and demographic datasets, competitive intelligence feeds, point-of-sale records, and proprietary foot-traffic models to deliver a comprehensive view of any trade area.

Our geospatial models consistently achieve forecast accuracy within 8-12% of actual performance. Clients typically see a +12 point improvement in forecast accuracy compared to traditional methods, validated across hundreds of site openings.

Most clients are fully onboarded within 2-4 weeks. We handle data integration, model calibration, and team training. Your first site analysis can be delivered within days of signing.

We offer a complimentary pilot analysis for qualified prospects. This includes a full site report for one location so you can evaluate the platform's value before committing. Contact our team to get started.

Northgale serves brick-and-mortar retail, QSR and franchise brands, service retail (dental, urgent care, fitness), grocery, convenience, and commercial real estate firms. Our models adapt to industry-specific KPIs and competitive dynamics.

We offer a free Basic plan to explore the platform, plus Pro ($500/mo), Premium ($1,500/mo), and Enterprise tiers with increasing levels of data access and support. View full pricing →